Start to Thriwe!

Thriwe is a technology-driven B2B Consumer Benefits Marketplace catering to both National and International Markets. Founded in the year 2011 with headquarters in India (Thriwe Consulting Pvt Ltd) and offices across UAE (Thriwe Consulting FZ LLC), Singapore, London & Florida; Thriwe provides an ecosystem that delivers premium Customer Acquisition, Retention, & Allegiance services to the world’s leading Financial Institutions & Card Networks. We run India’s largest tech-enabled Golf management platform and now, have evolved ourselves to offer a host of lifestyle, wellness, entertainment & shopping benefits.

With over 1,00,000+ partner associations and service delivery presence in 130 countries worldwide, we empower clients to invigorate engagement with their most valuable customers.

Swinging forth the Good Life beyond Golf

As we mastered overall value addition and creation, individual golfers started knocking at us wanting this service to be extended to their companies and so was born the corporate offering of golfing services as a consumer benefits program.

We understood the value of creating a technology platform to scale and add layers of complexity keeping it simple for the end users while managing mountains of data real time. With over 4000 golf courses subscribed to OTTO, venture capitalists saw the potential in GolfLan and soon pivoted beyond golf providing a personalized and customized Corporate and Customer Benefits Marketplace with our true value additions.

Thus was born Thriwe with a loyal user base of more than 100,000 HNIs, strategic partnerships with Luxury Lifestyle service providers and a client base with the who’s who of BFSI among other sectors signing us on. 

Investors and Accolades

GolfLan started off bootstrapped and was profitable enough to sustain its operations but investors came knocking soon enough with GolfLan securing investment and also acquiring its first company in 2016 and winning accolades along the way including GEC Award and Champion of Sports 2018, being named the 50 Startups to Watch by CEO Magazine among others.





The Inception

'GolfLan' introduces India's first global and complimentary golfing subscription. Over 2000 golfers subscribe within the 1st year.


Global Expansion

The Launch

Launches India's first golf marketplace website for customers in India, Middle East and South-East Asia.


Golfing Partners

Corporate Golf Solution

Enters the market of customer value-add benefits with corporate golfing solutions. Partners with leading BFSI organisations




GolfLan introduces Online Tee Time Organiser (OTTO) to introduce real time golf inventory for golfers and golf courses.

GolfLan raised venture funding from YourNest Venture Capital 


Golf carts


GolfLan raises over $1mn from Africa's ISON Network and existing investors YourNest

Golfan acquires Dubai based 'StayPrime' - Innovative smart cart management solution 


Sutra HR

More Acquisition & Honorable Mentions

GolfLan acquires Singapore's 'GolfGreedy' - South East Asia's leading Tee Time marketplace.

Recognized as 'Top 100 Startups to watch 2017' in India by SutraHR 



GolfLan acquires Delhi's 'GolfCentra' - Personalised mobile application system for golf courses

GolfLan crosses the milestone of serving over 100,000 unique golfers and processing over 500,000 golf rounds per annum across the globe

Proud winner of GEC award 2018 - Top SI (Managed Services - Sports management Solution)

Times of India group recognizes GolfLan as Champion of Sports 2018

'50 emerging Startups to watch in 2018' - recognized by The CEO Magazine 



Privy Street

Support Centre : With the promise to serve our partners in the best way possible, GolfLan sets up a Support centre in India to cater the clients and strategic partners worldwide.

Launches PrivyStreet - Corporate platform for 360 degree wellness services for customers and employees 



Thriwe, the metamorphosis

Re-inventing ourselves - 'GolfLan' is now 'Thriwe' , a marketplace for corporate benefits and customer value-added services

Travel in style with 'Thriwe' - Launched Airport services like Lounges, Meet and Greet, Fast-track, Airport pick and drop

Thriwe is the exclusive partner for DragonPass India 

Our Messiahs: The Advisory Board

Throughout our journey, our gurus have shown us the right way to step towards, and the prickly paths to avoid.
We will forever be grateful for their support and constant kindness.

Dr. Vivek Mansingh

Dr. Vivek Mansingh

General Partner,
YourNest Venture Capital
Sunil Goyal

Sunil K. Goyal

YourNest Venture Capital
Ramesh Awtaney

Ramesh Awtaney

Chairman & Founder,
ISON Group
Gagan Maini

Gagan Maini

Co-Founder & Director,

Our Band of Doers: The Management


Dhruv Verma

Founder & CEO
Swati Sharma

Swati Sharma

Co-Founder & COO

Santosh Kumar Singh

VP & Head Of Engineering
Regional Head, MENA

Deepak Ahuja

Regional Head, MENA

In the Media