Start to Thriwe!

Thriwe was founded as GolfLan in 2012 by Dhruv Verma as India’s first Global and Complimentary golfing subscription, enticing over 2000 hard to please golfers in the first year of existence. The vision was to create a service that provides tangible and true value additions to golfers across 24 countries.

Swinging forth the Good Life beyond Golf


As we mastered overall value addition and creation, individual golfers started knocking at us wanting this service to be extended to their companies and so was born the corporate offering of golfing services as a consumer benefits program.

We understood the value of creating a technology platform to scale and add layers of complexity keeping it simple for the end users while managing mountains of data real time. With over 4000 golf courses subscribed to OTTO, venture capitalists saw the potential in GolfLan and soon pivoted beyond golf providing a personalized and customized Corporate and Customer Benefits Marketplace with our true value additions.

Thus was born Thriwe with a loyal user base of more than 100,000 HNIs, strategic partnerships with Luxury Lifestyle service providers and a client base with the who’s who of BFSI among other sectors signing us on. 

Investors and Accolades

GolfLan started off bootstrapped and was profitable enough to sustain its operations but investors came knocking soon enough with GolfLan securing investment and also acquiring its first company in 2016 and winning accolades along the way including GEC Award and Champion of Sports 2018, being named the 50 Startups to Watch by CEO Magazine among others.

Thriwe

Milestone

2012

Golfing

The Inception

'GolfLan' introduces India's first global and complimentary golfing subscription. Over 2000 golfers subscribe within the 1st year.

2013

Global Expansion

The Launch

Launches India's first golf marketplace website for customers in India, Middle East and South-East Asia.

2014

Golfing Partners

Corporate Golf Solution

Enters the market of customer value-add benefits with corporate golfing solutions. Partners with leading BFSI organisations

2015

Funding

OTTO

GolfLan introduces Online Tee Time Organiser (OTTO) to introduce real time golf inventory for golfers and golf courses.

GolfLan raised venture funding from YourNest Venture Capital 

2016

Golf carts

Funding

GolfLan raises over $1mn from Africa's ISON Network and existing investors YourNest

Golfan acquires Dubai based 'StayPrime' - Innovative smart cart management solution 

2017

Sutra HR

More Acquisition & Honorable Mentions

GolfLan acquires Singapore's 'GolfGreedy' - South East Asia's leading Tee Time marketplace.

Recognized as 'Top 100 Startups to watch 2017' in India by SutraHR 

2018

Awards

GolfLan acquires Delhi's 'GolfCentra' - Personalised mobile application system for golf courses

GolfLan crosses the milestone of serving over 100,000 unique golfers and processing over 500,000 golf rounds per annum across the globe

Proud winner of GEC award 2018 - Top SI (Managed Services - Sports management Solution)

Times of India group recognizes GolfLan as Champion of Sports 2018

'50 emerging Startups to watch in 2018' - recognized by The CEO Magazine 

2019

Lifestyle

Privy Street

Support Centre : With the promise to serve our partners in the best way possible, GolfLan sets up a Support centre in India to cater the clients and strategic partners worldwide.

Launches PrivyStreet - Corporate platform for 360 degree wellness services for customers and employees 

2020

Thriwe

Thriwe, the metamorphosis

Re-inventing ourselves - 'GolfLan' is now 'Thriwe' , a marketplace for corporate benefits and customer value-added services

Travel in style with 'Thriwe' - Launched Airport services like Lounges, Meet and Greet, Fast-track, Airport pick and drop

Thriwe is the exclusive partner for DragonPass India 

Our Messiahs: The Advisory Board

Throughout our journey, our gurus have shown us the right way to step towards, and the prickly paths to avoid.
We will forever be grateful for their support and constant kindness.

Dr. Vivek Mansingh

Dr. Vivek Mansingh

General Partner,
YourNest Venture Capital
Sunil Goyal

Sunil K. Goyal

CEO,
YourNest Venture Capital
Ramesh Awtaney

Ramesh Awtaney

Chairman & Founder,
ISON Group
Gagan Maini

Gagan Maini

Co-Founder & Director,
OneAssist

Our Band of Doers: The Management

Dhruv

Dhruv Verma

Founder & CEO
Swati Sharma

Swati Sharma

Co-Founder & COO
Santosh

Santosh Kumar Singh

VP & Head Of Engineering
Akshay Batra

Akshay Batra

Head Of Sales
Regional Head, MENA

Deepak Ahuja

Regional Head, MENA

In the Media