According to research by Accenture, loyalty program members are 70% more likely to continue doing business with a company. In the airline industry, this can be particularly important, as frequent flyers are often the most profitable customers. By offering rewards and incentives to frequent flyers, airlines can increase the likelihood that these customers will continue to choose their airline over competitors.
According to a study by the Harvard Business Review, increasing customer retention by just 5% can boost profits by 25-95%. By incentivizing frequent flyers to continue doing business with your airline, you can increase their lifetime value and boost profits over the long term.
According to a study by Deloitte, 81% of consumers say that loyalty programs make them more likely to continue doing business with a company. By offering a loyalty program for frequent flyers, your airline can differentiate itself from competitors and attract more customers. In fact, research by Colloquy found that consumers are more likely to recommend a brand with a strong loyalty program to their friends and family.
A loyalty program provides valuable data about customer behavior and preferences. For airlines, this can include data on travel patterns, preferred destinations, and ancillary purchases such as seat upgrades and in-flight purchases. This data can be used to improve customer service and building marketing strategy.
Thriwe is a technology-driven b2b Benefits as a Platform company catering to both India and International Markets. Founded in the year 2011 with headquarters in India and offices across UAE, Singapore, London & Florida; Thriwe provides an ecosystem that delivers premium Customer Acquisition, Retention, & Allegiance services to the world’s leading Financial Institutions, Card Networks, Consumer Durables, Hospitality, Automobiles, so on and so forth.
We run India’s largest tech-enabled “benefits as a platform” ecosystem. With over 1,00,000+ partner associations and service delivery presence in 130 countries worldwide, we empower clients to invigorate engagement with their most valuable customers.
Some of our trusted partners are Amex, Mastercard, VISA, HSBC, Standard Chartered, HDFC, Axis Bank, Mashreq Bank, Union Pay, UOB, DBS, and LG Consumer Goods.