Founder & CEO
Dhruv Verma is the Founder and CEO of Thriwe, a leading customer loyalty and benefits company redefining how brands create value-driven experiences. With 20+ years of industry expertise, he has built Thriwe into a global ecosystem delivering seamless rewards, lifestyle benefits, and engagement solutions across diverse markets. Before Thriwe, Dhruv held leadership roles in sales and training at ICICI, Standard Chartered Bank, CPP Group India, and Aircel, strengthening his strategic and operational acumen. A serial entrepreneur, he has founded ventures in architecture services, retail stationery, real estate, and global publishing. Dhruv holds a B.Com from Delhi University, an MBA in Marketing from Symbiosis, and a PGCHRM from XLRI Jamshedpur.
Here's a question worth sitting with: your brand has a loyalty program. Your customers are enrolled. So why are most of them not actually using it?
Dhruv Verma
May 15, 2026
Explore 2025's top loyalty trends-AI-driven personalization, gamification, exclusive rewards, enhanced security, and seamless omnichannel experiences.
Dhruv Verma
March 20, 2025
Did you know, according to research done by Capgemini, that 97% of reward programs focus solely on transactional rewards, yet 44% of shoppers find them irrelevant?
Dhruv Verma
February 18, 2025
In today's hyper-competitive market, customer loyalty programs have become a must-have for businesses aiming to build lasting relationships and stand out from the crowd.
Dhruv Verma
December 26, 2024
For years, golf has reigned supreme as the quintessential leisure sport in the UAE and KSA. The region's meticulously manicured golf courses have long been the symbol of prestige, attracting players globally and serving as a playground for business elites and high-net-worth individuals.
Dhruv Verma
December 19, 2024
The dining industry is evolving rapidly, driven by innovative financial solutions like co-branded cards. Our infographic highlights key trends, including the booming dining economy, QSR growth, and the demand for tailored dining benefits. Explore how banks, financial institutions, and loyalty programs are shaping the future of dining below!
Dhruv Verma
December 17, 2024
In today's fiercely competitive business landscape, keeping customers loyal is more than just a strategy-it's a lifeline. As companies fight for consumer attention, loyalty programs have emerged as an essential tool in cultivating lasting relationships and driving growth.
Dhruv Verma
November 25, 2024
In today's day and age Loyalty programs have become not only essential but, a staple for businesses to run. Not only do these types of loyalty programs drive in customers to cultivate long term relationships with them but also keeps the businesses head and shoulders above the competition.
Dhruv Verma
May 11, 2024