For years, golf has reigned supreme as the quintessential leisure sport in the UAE and KSA. The region's meticulously manicured golf courses have long been the symbol of prestige, attracting players globally and serving as a playground for business elites and high-net-worth individuals.
Thriwe's dynamic partnership with the HSBC Golf League too has further solidified golf’s positioning, showcasing the sport's deep-rooted significance in the sporting culture. However, as we reflect on the exhilarating HSBC golf league, we must acknowledge how this tournament has not only celebrated golf’s legacy but also opened the doors to new games getting the world of sports a lot more dynamic.
Today in the athletic domain, a new wave is now cresting in the name of Racquet games. What was once a niche sport is now sharing its spotlights with Paddle tennis and Pickle ball, forever transforming the sports arena in the middle east regions and beyond.
In the sun-drenched landscapes of The UAE and KSA this full-fledged Raquet games renaissance is becoming a staple. Strategic investment under initiative-like Vision 2021, is making paddle tennis and Pickle ball accessible to all sports enthusiasts from amateurs to professionals.
Gone are the days when there were limited participation as now even local clubs are embracing these sports with open arms and integrating them into their offerings. The current Infrastructure & Market Dynamics too have played a vital role in promoting paddle tennis and pickle ball at the grassroots level, with universities and schools incorporating these sports into their programs and fostering a love for the sports among the future generation.
The UAE especially boasts of over 250 paddle facilities and 900 courts spread across Dubai, Abu Dhabi, and Sharjah making participation easier than ever. The market analysis also reveals a promising future for padel tennis with international events like the FIP World Padel Championships Qatar 2024 and World Padel Tour Abu Dhabi Master that are drawing global attention in recent times.
Pickle balls follow a similar trajectory with government initiatives and private investments propelling the construction of courts and facilities across The UAE and KSA. This remarkable renaissance in paddle tennis and pickleball is not only signaling the sports' growing international appeal but also its exponential growth in future times.
However, its geographical expansion is clearly neither limited nor exclusive to the middle east. The budding scene of these trending sports in India too needs be acknowledged as both padel tennis and pickle ball games are steadily establishing its roots in the Indian horizon. While the Middle East has been at the forefront of this sports revolution, India is now emerging as the next frontier and the numbers speaks for themselves.
From the year 2019 to 2022, India has witnessed an astounding 159% of growth in both paddle tennis as well as pickleball games. Cities like Mumbai and Ahmedabad are becoming vibrant hubs for these sports, with its plans for expansion into Chennai, Kolkata, and several other metropolitan areas.
This growth in India is fueled by a number of factors such as, organizations and clubs that are actively promoting these sports through their workshops, demo sessions, and beginner leagues. The lower athletic demands and affordable equipment also have led to a surge in these sports, making them accessible to a diverse range of players across urban and non-metro regions of India.
Among all of this Thriwe stands at the intersection of sports, technology, and customer experience, that offers an innovative platform providing athletic excellence to your customers. And as we are committed to leading the charge in sports-led loyalty rewards solutions, it does not stop just at golf. By leveraging our expertise in the realm of paddle tennis and pickleball we are introducing these new sports to a broader audience.
Our unique cutting-edge tech-enabled platform as well as our robust partnership network allows your customers to seamlessly book sessions at exclusive sports clubs across the UAE, KSA, and India by forever transforming the sports engagement from a mere transactional experience to an immersive journey of discovery and community.
As paddle tennis and pickleball continue to gain momentum, they represent more than just sports – they are a revolution to say the least, towards a holistic wellness, social connection, and inclusive fitness to all. The UAE's vision of promoting good health and community engagement finds its perfect expression in these dynamic racquet sports games.
So, whether your customer is a seasoned athlete or a just curious beginner, with the right infrastructure and engaging platform such as that of Thriwe you too can be a part of this sporting revolution that transcends traditional boundaries. With Thriwe as your companion, you are not just offering a new sport to your customers, but you are also joining a global community that celebrates fitness, fun, and the joy of continuous learning. Embrace the shift and join the movement now!
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