Enhancing the golfing experience: Digital transformation for premium credit card holders in the financial sector
Challenge
A leading financial institution sought to enhance the customer experience for their premium credit card holders who are passionate about golf. Traditionally, they offered physical golf cards for access to exclusive courses and benefits. However, this system lacked transparency and ease of use.
Solutions
Thriwe partnered with the client to create "Golf Pass," a user-friendly digital platform replacing physical golf cards. This platform streamlined the customer experience by offering self-service booking, real-time access to course information, and centralized communication. Additionally, Thriwe leveraged its event management expertise to organize exclusive golf tournaments, fostering connections between business leaders.
Outcomes
The Golf Pass platform transformed the customer experience. Customers enjoyed effortless booking, clear information on courses and benefits, and a centralized communication hub. This streamlined experience boosted customer satisfaction and engagement. For client the platform reduced operational costs, enabled targeted marketing, and fostered deeper connections among its customers through exclusive tournaments featuring prominent figures.
Luxury travel solutions: Thriwe's impact on customer loyalty for KSA's leading card network
Challenge
A leading card network company in KSA aimed to revolutionize travel comforts for their premium customer base. However, several challenges hindered this goal. Existing airport pick-and-drop services were expensive, coordinating concierge services lacked ease, and maintaining consistent service quality across various providers proved difficult. To address these issues, they partnered with Thriwe and yielded a comprehensive solution.
Solutions
Firstly, Thriwe facilitated exclusive UAE transfers for KSA nationalities. These transfers boasted a touch of luxury, with Lexus cars providing a comfortable and stylish travel experience. Secondly, a dedicated Meet & Assist service was established at Dubai Airports. This service ensured personalized portering assistance for KSA nationals, eliminating the stress of navigating a busy airport. Finally, a rigorous selection process ensured all partner service providers adhered to the highest quality standards.
Outcomes
Customer satisfaction, retention, and loyalty have all increased significantly, alongside a surge in new customer acquisition. The User Trend Program Launched in March 2024 has seen impressive results in just three months offering pick-and-drop and meet-and-greet services and has surpassed 1,000 bookings each with record SLA’s of over 99%. This program demonstrates how a focus on exclusivity, quality, and seamless experiences within travel benefits offering can dramatically improve customer acquisition and allegiance.
Electric rewards: Enhancing timely payments and customer satisfaction in the utility industry
Challenge
A utility company faced the challenge of boosting customer engagement and encouraging on-time bill payments while keeping costs manageable.
Solutions
Their solution was a gamified rewards program called "Electric Rewards." Customers earned points for actions like enrolling in e-bills, making timely online payments, and even settling bills within a specific window after the due date. These points could be redeemed for various rewards like travel perks, merchandise, and dining experiences.
Outcomes
The program's design ensured cost-effectiveness by leveraging existing systems and offering rewards at different point values. The gamification aspect, where customers earned points, effectively drove participation. Timely payments were incentivized, improving the company's cash flow. Additionally, the diverse reward options catered to various customer preferences, leading to higher satisfaction. The program's success is evident in the fact that it offered 38-40 different rewards and provided a convenient online payment system. The program covers over 1.3 Mn users and over 240 Mn points have been awarded till date.
Thriwe Care: Revolutionizing health checkups and consultations in the security sector
Challenge
Health checkups are mandatory in the security services sector. Security guards, stationed across India, often struggled to access regular health checkups and consultations due to their work schedules and the fragmented healthcare landscape. This resulted in potential health issues going undetected and delayed treatment. Additionally, managing healthcare costs while remaining competitive in the security service market proved to be a challenge.
Solutions
Thriwe's solution was the creation of "Thriwe Care," a comprehensive employee benefit program. This program provided security guards with regular health checkups, online doctor consultations through a user-friendly platform, and nationwide coverage. The streamlined system ensured effortless scheduling and follow-up for all guards.
Outcomes
Thriwe Care's success resulted in improved health outcomes for the guards through early detection and treatment of health issues. This in turn led to increased employee satisfaction and a renewed contract for Thriwe with its clients. The long-standing partnership of 3-4 years also highlights the program's ongoing value and Thriwe care’s ability to offer a competitive edge through cost-effective healthcare solutions.
Boosting customer loyalty: Simplifying credit card perks with a user-friendly platform in UAE
Challenge
In a competitive market, a financial institution needed a way to highlight the benefits offered with their credit cards to both retain existing customers and attract new ones. Existing customers often struggle to understand the full range of perks associated with their cards, while attracting new customers requires a compelling value proposition.
Solutions
Thriwe addressed this challenge by creating a user-friendly platform that consolidates the institution's diverse offerings. Customers can easily login, explore complimentary and discounted benefits based on their card eligibility, and conveniently book services directly through the platform. This streamlined process ensures a seamless user experience from discovering benefits to enjoying them.
Outcomes
The platform's success lies in its ability to increase customer engagement. By centralizing benefits information and simplifying the booking process, the financial institution empowers customers to take advantage of their card perks, leading to higher satisfaction and a stronger brand perception. This not only fosters a more active user base but also positions the institution as a facilitator of an enriched lifestyle for its customers.