A rewards program is a marketing strategy that rewards customers for their repeat purchases, referrals, reviews, social media engagement and other actions that benefit your business. Rewards can be points, discounts, free products, gift cards or anything else that your customers value.
A rewards program can help you achieve multiple goals, such as:
Various types of reward programs can be more effective for different brands, customers, and industries. You can consider the following examples to determine which type of program will suit your business needs the best.
This referral program encourages customers to refer your product or service to their friends and family, in result both sender and receiver will get some rewards after.
This is one of the most effective way to generate new sales without spending a lot on advertising
A points-based customer rewards program requires customers to complete certain actions to earn points, which can later be redeemed for rewards once a specific threshold is reached.
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