Thriwe Surge

Build loyalty by enabling a smooth earn and burn mechanism for your customers

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Build efficient and timeless loyalty

This differentiated and all encompassing product from Thriwe's suite is the ultimate loyalty program designed for your customers to earn loyalty rewards from across channels and redeem them for over 20k benefits. With flexible and customized reward experiences, this product helps you give more to not just to your customers, but also your partners.

The Thriwe Advantage

Maximize earnings

When it comes to earning rewards, we don't like limits. With every action, at every stage, we enable you to offer ample ways in which your customer can earn rewards. Referrals. Transactions. Celebrations. Turn every moment into a rewarding moment for your customer with bespoke point structures. Surge is built for you to build boundless loyalty with your customers.

Minimize redemption complexities

We don't like it when redemption is limiting either. We help you make their journey from ‘reward to redeem' super simple. Surge serves a variety of redemption options like gift cards, coupons, discounts, merchandise, complimentary benefits etc. that make redemption of rewards effortless and effective.

Personalize the rewards journey

Foster long-term loyalty with your customers by giving them a tailored rewards journey. Identify consumer segments and structure their journey with elevated tiers and exclusive privileges at every milestone. Give every customer a unique rewards experience by adding a touch of personalisation at every step.

Why choose SURGE?

It's comprehensive, cohesive and curated with best offers for your customers. SURGE is not only a flexible loyalty program, it's seamless and quick to implement for you. It enables you to

Amplify customer loyalty

The convenience of earn and burn mechanism coupled with multitude of options - it's all designed to benefit your customers greatly, which in turn boosts loyalty.

Implement SURGE quickly

With seamless integration enablements, SURGE is designed to optimize for scale and convenience. Surge's API and SDKs meet your existing CRM. We make integrations simple, safe and smooth for you.

The state of the art interface

Tracking. Earning. Redeeming. Equipped with exceptional tech, this product lets users manage all aspects seamlessly.

Reliable reporting

Track data. Optimize rewards. Measure return - all of it from a single place.

Give more, get more

From increasing sales, augmenting brand reach to understanding consumer behavior, SURGE is a holistic solution.



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As a valued stakeholder, you get full-stack of security and tech-first benefits like


Robust Fraud Mitigation & Security mechanisms

Our ecosystem is equipped with robust fraud detection and security protocols to mitigate risks and protect your business interests.


Dedicated Client Support

Benefit from dedicated support from our team of experts, committed to assisting you at every stage of your loyalty journey.


Future-Ready Technology

Stay at the forefront of innovation with our future-proof technology stack, engineered to evolve in tandem with your corporate growth trajectory.