About Us

With a decade of experience, Thriwe specializes in building innovative benefits, loyalty, rewards & platforms to curate & deliver delightful experiences to clients' customers

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Beyond the green horizons of the Golf course.

After a highly successful stint in the golfing industry that has ranged for more than ten years, we have now expanded our service portfolio to multiple verticals. With over 30,000 strategic partnerships and associations, Thriwe has now ventured into curating user-oriented technology-driven holistic platforms that offer lifestyle & wellness, dining, digital & travel benefits & services. With so much to offer and create, our service ideology remains intact: “delivering excellence consistently!”

Kapil Dev - Thriwe Brand Ambassador

Welcome to a New Era of Excellence in Sports and Rewards

Kapil Dev, a true icon of sports, has joined Thriwe as our Brand Ambassador. The legendary former captain who led the Indian cricket team to a historic World Cup victory in 1983, will be at the forefront of promoting Thriwe's loyalty programs and rewards systems. His unwavering determination, exceptional leadership, and commitment to excellence align perfectly with the values we uphold at Thriwe.

With his esteemed presence, we aim to increase awareness about Thriwe and its benefits, reaching a broader audience. We are also excited to expand our support beyond cricket, promoting a wide range of sporting events throughout the country. Kapil Dev's association with Thriwe is sure to inspire countless individuals, encouraging greater participation in diverse sports.

Vision

To be at the forefront of transformative loyalty and benefits revolution on a global scale.

Mission

Crafting unique experiences for clients and their stakeholders through personalized loyalty and benefit solutions, leveraging decades of data and innovative technology.

Thriwe Milestones

2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024

The Inception

'GolfLan' introduces India's first global and complimentary golfing subscription. Over 2000 golfers subscribe within the 1st year.

The Launch

Launches India's first golf marketplace website for customers in India, Middle East and South-East Asia.

Corporate Golf Solution

Enters the market of customer value-add benefits with corporate golfing solutions. Partners with leading BFSI organisations

OTTO

GolfLan introduces Online Tee Time Organiser (OTTO) to introduce real time golf inventory for golfers and golf courses.
GolfLan raised venture funding from YourNest Venture Capital

Funding

GolfLan raises over $1mn from Africa's ISON Network and existing investors YourNest
Golfan acquires Dubai based 'StayPrime' - Innovative smart cart management solution

More Acquisition & Honorable Mentions

GolfLan acquires Singapore's 'GolfGreedy' - South East Asia's leading Tee Time marketplace.
Recognized as 'Top 100 Startups to watch 2017' in India by SutraHR

Awards

GolfLan acquires Delhi's 'GolfCentra' - Personalised mobile application system for golf courses
GolfLan crosses the milestone of serving over 100,000 unique golfers and processing over 500,000 golf rounds per annum across the globe
Proud winner of GEC award 2018 - Top SI (Managed Services - Sports management Solution)
Times of India group recognizes GolfLan as Champion of Sports 2018
'50 emerging Startups to watch in 2018' - recognized by The CEO Magazine

Privy Street

Support Centre : With the promise to serve our partners in the best way possible, GolfLan sets up a Support centre in India to cater the clients and strategic partners worldwide.
Launches PrivyStreet - Corporate platform for 360 degree wellness services for customers and employees

Thriwe, the metamorphosis

Re-inventing ourselves - 'GolfLan' is now 'Thriwe' , a marketplace for corporate benefits and customer value-added services
Travel in style with 'Thriwe' - Launched Airport services like Lounges, Meet and Greet, Fast-track, Airport pick and drop
Thriwe is the exclusive partner for DragonPass India

Portfolio Enhancement

Expanded our benefits portfolio to Lifestyle & Wellness, Digital Experiences, Travel, Dining & Bespoke
Acquired Alliances Gallore

2022- Awards & Accolades

Thriwe was honored with a prestigious felicitation "ET Businesses of Tomorrow 2022" by Economic Times for innovation, performance excellence, adaptability to ever-evolving business needs, and achievements in B2B Consumer Benefits Marketplace Category.
Asia One Most Influential Young Leader 2021-2022

2023 - Acquistion

Acquired UCare, a leading Tech-enabled preventive Health + Care platform & launched Thriwe Care

Strategic Partnership with Saudi Arabia's Masarrah (Almutlaq Family Office)

2024 - Awards

Awarded as "Most Trusted Brands of India 2024" by Team Marksmen

Our messiahs: The advisory board

Throughout our journey, our gurus have shown us the right way to step towards, and the prickly paths to avoid. We will forever be grateful for their support and constant kindness.