Chief Business Officer
Deepak Sarup is the Chief Business Officer at Thriwe, leading global growth, partnerships, and business strategy. With over two decades of experience in financial services, he has held senior leadership roles at HSBC, overseeing credit cards, retail lending, and customer experience. He previously worked with Development Credit Bank and ABN AMRO. Deepak holds a BBS in Finance from Delhi University and is an alumnus of Modern School, Barakhamba Road.
The UAE doesn't have a loyalty awareness problem. Nearly every bank, airline, retailer, and telecom operator here already runs a program, and the money behind that instinct is real:
Deepak Sarup
July 20, 2026
Saudi Arabia's loyalty market is on a steep climb. One 2026 industry market report values it at $712.3 million in 2025, projecting growth to $1.27 billion by 2030,
Deepak Sarup
15 Jun, 2026
The pandemic has reshaped customer loyalty, making paid loyalty programs more valuable than ever. As businesses adapt, paid programs offer a powerful way to attract new customers and deepen existing relationships.
Deepak Sarup
April 28, 2025
In the highly competitive banking industry, customer loyalty is more than just a buzzword-it's a critical factor for long-term success. As banks face increasing pressure to retain their
Deepak Sarup
January 17, 2025
Global investors are playing a key role in India's retail sector by investing in existing assets and launching new development platforms. The industry is expected to grow to $4.5 trillion by the end of the decade.
Deepak Sarup
July 31, 2024
The rapidly evolving sales world speaks volumes about its competitiveness. Motivating your team to achieve their peak performance is vital.
Deepak Sarup
May 31, 2024